The Importance of Creativity in Business

September 22, 2021

Importance of Creativity in Business - The business world is continuously changing. There are always new start-ups, new competitors and new platforms that can make standing out difficult. This is especially true in saturated markets like real estate, but there’s one thing that can help you stand out from the crowd and that’s creativity.

Oftentimes, people think of creativity as design and art but creativity is so much more than that. Creativity in the business world is about being innovative and current. It’s about making the customer interaction, the delivery of your brand and even the work environment creative. It’s about discovering new and fresh ways to help you and your brand stand out.

The addition of creativity leads to countless benefits. Here are just a few of the reasons creativity is essential for the success and growth of your business.


Increased Competitive Advantage 

Competitive advantage isn’t an accident or luck. It’s created when a brand has made an innovative decision to stand out from the crowd. Consider a party planner that leaves a beautiful, thoughtful and engaging gift before they leave. It shows they care; the thought is innovative and business savvy. Of course, the gift has to be relevant to the business decision but if the client’s party brought you 15, 000$ , spending a couple hundred dollars on some nice champagne and glasses is relevant and essential. It makes your brand both memorable and unique. Plus, you can leave your business card with a QR scan to influence the client to leave a review.

Increased Productivity 

Creativity may be essential in helping you stand out to your clients but it also has benefits when it comes to the productivity levels of both you and your staff. If creativity is welcomed in the workplace your employees are far more likely to be productive. It allows them to feel heard while ensuring their overall wellbeing. 

Larger Impact

Creativity helps productivity levels and increases competitive advantage but it also has the ability to have a larger impact within the community you reach. It helps mold your brand into a personality. One that people can feel good about supporting and promoting. 

Regardless of how you choose to bring creativity into your business, be sure to include it. A business with little creativity can’t be innovative and a business that isn’t innovative is very likely to sink. 


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