You’ve likely heard the terms "brand identity" and "brand awareness" before, but may not fully understand them or how to achieve them. In today's highly competitive marketplace, establishing a strong brand identity and building brand awareness are both critical to the success of your business. In this blog, we will discuss why brand identity and awareness are crucial now more than ever, and how you can develop and promote them for your small business.

What is a Brand Identity?

Brand identity refers to the visual elements and emotional appeal that attract customers to your brand and represent your values. It includes your logo, colors, typography, packaging and messaging, all of which help to distinguish your brand from its competitors. A strong brand identity should be consistent across all marketing channels to create a recognizable and memorable experience for customers.

What is Brand Awareness?

Brand awareness refers to how familiar your target market is with your brand. It's about making sure that your audience knows who you are, what you do and why you do it. Strong brand awareness can help you build trust and credibility with your customers, increasing the likelihood that they will choose your brand over others in the future. It can also make it easier to attract new leads.

Why are they important?

Together, brand identity and awareness form the overall presence of your brand in your industry. In the digital age, it’s more important now than ever to develop an effective plan. Doing so will give your clientele the ability to form a personal connection to your brand. If you aren’t doing this, especially online, you’re putting yourself at a disadvantage compared to those who are.

What should your next steps be?

• Develop a strong visual identity. Work with an agency like Virtual Roots to create a consistent visual identity for your brand. This could include a logo, color palette, typography and any other visual elements that might help you stand out from your competition.

• Develop a brand message. Come up with a consistent brand message that reflects your values, mission and unique selling proposition. Make sure that your message is communicated frequently and consistently across all marketing channels.

• Make use of social media. Social media is a great way to build brand awareness and engage with customers for free. Work with an agency like Virtual Roots to create a social media strategy that includes regular posting, follower engagement and brand identity promotion.

• Try paid advertising. Consider using paid advertising channels such as Google Ads, Facebook Ads, or Instagram Ads to increase your brand awareness and reach new customers. Consider creating a sponsored post or boosting a successful one.

• Attend industry events. Network with other businesses and promote your brand when possible. This is a great way to build brand awareness and establish yourself in your industry.

Any Questions?

If you have any questions, or would like any help developing a brand identity and establishing your presence, don’t hesitate to reach out. We’ll be glad to help!