About Virtual Roots

Our Experience

We offer on-demand, part-time or full time business support in the areas of administrative support, marketing, client management, advertising, lead generation, brand building, content marketing and social media integration. We help Real Estate Agents and small business owners with all aspects of running their business or parts of their business, wherever they need help. 

We provide a proven track record of solid business experience and practices while incorporating exciting innovations and the latest technology and techniques. We use our skills, education, training and expertise to help automate their current process so that they can be more efficient and, most importantly, more profitable. We have worked in the real estate industry for the past 7 years so we are well versed.


Confidentiality is our #1 Priority

We help businesses online through their social media presence, content marketing, digital marketing and driving traffic to their website. Social media amplifies their reach, signalling to search engines that users find your content valuable. We work both remotely and on site depending on the task or scale of the project. 

We work very closely with businesses and industries that may overlap. We pride ourselves on keeping the operations of each business confidential.

A Non-Disclosure Agreement (NDA) can be prepared for each client. This ensures that marketing efforts or any information about the details of their business are protected.


Meet The Team

Our Virtual Roots Team provides diverse skills and experience to allow us to tackle any project and provide top-level service. With a graphic designer, web designer, digital marketer, team of writers, and admin support specialists, we can handle any project large or small. Our team is always growing to suit our clients’ needs!

In 2011 I embarked on my entrepreneurial journey, helping small business owners with specific tasks that they didn’t have time or the skills to accomplish so they could focus on what they do best. I have spent most of my career in the client service industry. I have been my own boss, I have worked with small and medium sized businesses owners and managed a large multi-million dollar corporation. I'm well-versed in effective customer growth and relationship building. I have worked within and among varying levels of management and ownership models. I have learned a great deal about business, management and what it takes to ultimately become successful. I graduated from Algonquin College in Small and Medium Enterprise Management. In 2011 I married my wonderful husband Chris and we have three boys at home that keep us busy.


Founder and CEO

Connor Macleod

Graphic Designer

Sonia Bennett

Client Care Coordinator 

Olivia Barton

Graphic Designer

Beth Weisskopf

Graphic Designer

Allyson Theodore


Sam Renaud

Creative Director

We are really proud of our team that work hard everyday to deliver extraordinary things for our clients. 

  • Content Writers
  • Graphic Design
  • Web Designers
  • Administrative Assistants
  • Social Media gurus 


What People Say

Sarah is an entrepreneur with the business savvy, integrity, hustle, creativity and quick wit to build a business from the ground up, driven by a genuine passion for helping people achieve their goals. I’ve seen first-hand the joy in Sarah’s eyes when she discovers a new way to help a client be more successful by removing mundane problems from their lives. Lots of people want your business, but very few, like Sarah, want your success and are equipped to help you achieve it.


Vice President of Professional Services and Branch Manager at Zernam Enterprise Inc.


What People Say

Virtual Roots are amazing! Great ideas, things are always done in a very timely manor. When urgent situations are presented they have been nothing short of amazing! I would recommend them to anyone and everyone!



What People Say

WCGroup highly recommends the Team at Virtual Roots. WCGroup is an international consulting firm that provides Geospatial solutions. Sarah Lachance and her Team has been a vital element in our business operations for many years. They provide us with all aspects of Social media, Website design, Data Base management and other business operational support. The quality of their support is first rate and very professional. To me the most important factor in their support to WCGroup is their ability to very quickly assess our challenges and suggest professional solutions. They have always tailored these solutions to our business model and work flows. In addition, Virtual Roots billing processes are accurate, reasonable and very professional I strongly recommend Virtual Roots. I will be pleased to discuss their support to WCGroup at any time


Managing Partner WCGroup