Google For Small Businesses - Google My Business

The first of the Google services we’ll cover will be Google My Business. In this article, we’ll highlight its uses and applications for the growth of small businesses.

What is Google My Business?

Google My Business is a free online tool that allows you to manage your business’ online presence across Google Search and Google Maps platforms. By creating and verifying your business listing, you can control what information appears about your business when customers search for it online. This includes contact information, hours of operation and more. In addition to basic information, you can use Google My Business to post updates, photos, respond to reviews, track data, and much more. Here’s how to get started.

Create or claim your business listing.

If you don’t already have a listing on Google, you can create one with up-to-date information and attach it to the Google account associated with your business. If you have an existing listing that you haven’t claimed yet, you can submit a request to claim it by providing information that proves you’re the owner or work under the business name.

Verify your listing.

Once you’ve created or claimed your listing, Google will send some sort of verification to the address that has either been entered or claimed by your business. This verification will contain a code that you’ll need to enter in order to confirm your listing.

Optimize your listing.

Now that your listing is verified, take some time to fill out all of the information and add professional (or, well-taken) photographs that represent the strong visual elements of your business. The more complete and accurate your listing’s profile is, the more likely customers are to find it when they search for businesses like yours online. A well put-together listing represents a well put-together business and can attract potential customers.

Monitor and respond to reviews.

In your personal life, think about how many times you’ve looked to reviews before trying a product or service. This is why it’s crucial to have a good rating with positive reviews. Encourage happy customers to leave positive feedback on your Google My Business listing. Not only will this increase your chances of showing up in search results, but it will also show potential customers that you’re a business that cares about its online reputation. In addition to monitoring reviews, be sure to respond to both positive and negative feedback promptly. Offer contact information to unsatisfied customers and find out what went wrong.

Use data to track your listing’s performance. 

Google My Business can provide you with valuable data about the performance of your listing. You can use this data to track how often your listing is appearing in searches, the number of clicks it’s getting, and much more. This information can help you adjust your listing accordingly to ensure that it’s performing well and reaching your target audience with the correct information.

Start today!

Setting up a Google My Business listing is a free way to establish your presence as a business, big or small. The service is free of charge, so we strongly suggest getting one set up today. If you have any questions about creating an online presence, feel free to reach out and ask, as we’ll be happy to answer!